Launching April 25th, PK London is an internationally sourced collective of young independent creatives selling clothing.
The platform is built around a demand: a need for fresh, exciting designs to be exhibited in one place.
PK London aims to fill this demand through a selection of hand picked youth entrepreneurs, spotlighting the young people of today with the strongest vision for the fashion scene of tomorrow.
PK London started as most in the current streetwear platform did - reselling clothing, particularly Supreme. The impact Supreme and other similar brands have had on fashion cannot be understated- they arguably created what we have in the scene today, a huge social media community of people with a common interest of looking good, as well as camping outside a shop in London at 4am every Thursday morning. However, as the market became saturated, we strived to create new things - and PK Pendants was born, combining a love for street style with a passion for design in jewellery.
Again, though, we saw an opportunity - a space in the market yet to be filled. We not only wanted something new in concept, but a new attitude to retail, with talent and improvement taking precedence over wealth and stubbornness. PK London has been in design since mid 2018, and we are beyond excited for our future after 25 April.
PK London strives to promote ambitious young people, publishing monthly articles, through our blog on young people we see striving for greatness. This begins with an interview with national boxer Anees Taj next month.
We believe that social media has created a vortex of content in which some of the most talented aren’t noticed, and we hope to contribute to solving this problem by having monthly articles on those people we want to push forward, promoting youth entrepreneurship and inspiring young people of the ‘lazy’ generation to succeed and chase their goals.
The fashion industry and its ever changing nature unfortunately comes with a dire cost to the environment. At PK LDN we believe this is only worsened by the inherently toxic nature of fast fashion, burning millions of dollars of clothes that haven’t sold fast enough and creating 20% of the worlds wastewater. Even though the existence of a first hand fashion industry damages the environment, we hope to minimise our impact. We send out letters asking our customers to recycle and resell our clothing after use, and we give 2% of our profits to charitable organisations such as Green Peace and the Textile exchange.